VOLT Case Study
VOLT / Case StudyBrand campaign conceptBy Demyana Yaser
Energy drink launch poster

VOLT

Energy without limitsMore than energy. It's a vibe.

A fictional energy drink built to test how far a futuristic look can go in product advertising. One matte-black can, a burst of liquid and ice, and electric cyan light.

Designer
Demyana Yaser
Project type
Conceptual brand campaign
Role
Art direction, visual identity, poster design
Deliverable
Social media launch poster
Final posterBlue Raspberry ยท 330 ml
Overview

A brand made of light and liquid

VOLT is a fictional energy drink I designed to explore a bold, futuristic identity and an experimental way of advertising a product. The launch poster puts a matte-black can at the center of a burst of chrome-bright liquid, ice crystals and electric light.

The goal was to make the product recognizable at a glance while keeping the visual energy high.

The challenge

How do you show energy, intensity and a futuristic personality without burying the product?

The poster had to feel intense and experimental, yet keep a clear order: the can first, the VOLT name second, supporting copy last.

It also had to hold up as a small preview in a social feed, where only the strongest shapes and colors survive.

Creative direction

Cyber Energy, built on Liquid Experiments

Everything on the poster comes from one idea: a product that looks like it was dropped into electrified water.

Liquid type

A slanted wordmark with a glossy liquid finish and a V-shaped swoosh that flows into the letters.

Material contrast

A matte-black can with real condensation, set against glowing liquid and glass-like ice.

Cyan-led color

Electric cyan leads, purple adds depth, and white keeps the small text readable.

Frozen motion

A forward-tilted can, curling liquid arcs and flying droplets create movement in a still image.

The hero can
VOLT logo with tagline
Wordmark and tagline
Ice crystals
Liquid arcs
Visual identity

One name, one glow, four colors

VOLT primary logo on dark
Primary logo
Logo clear space
Clear space
Minimum sizes

The logo pairs a bold, slanted wordmark with a custom V-shaped liquid swoosh. A soft cyan glow makes it look lit from within. The same mark sits large at the bottom of the poster and on the can.

EnergyHydrationFocusB Vitamins

Secondary text uses wide, letter-spaced capitals, so the small lines feel technical and stay out of the logo's way.

Typography

Three voices, one system

Display
Aa
Unbounded

Wide, bold headlines that echo the slanted, powerful wordmark.

Body
Aa
Manrope

Clean and readable for descriptions and long text.

Technical
Aa
JetBrains Mono

Letter-spaced capitals for labels, hex codes and fine print.

Final poster

The complete VOLT poster

VOLT energy drink poster
Poster composition

How the eye moves through the poster

Hover or tap a point to see where it sits on the poster.

  1. 1
    Campaign line"More than energy. It's a vibe." sits small in the top-left corner, where a reader starts.
  2. 2
    The canTilted forward and placed at the center. It is the largest, sharpest object, with the strongest glow on its wordmark.
  3. 3
    Liquid arcsCurling streams wrap around the can and lead the eye outward and back down.
  4. 4
    Ice crystalsFloating ice adds depth and a cold, fresh feel, and stays soft enough not to compete with the can.
  5. 5
    Logo and taglineThe large VOLT mark and "Energy Without Limits" close the path in a calm area under the splash.
  6. 6
    Fine print"Real energy. Lasting hydration." and the flavor tag sit in the bottom corners in small technical type.
Design principles

Four rules that kept the chaos readable

Product first

The can is the biggest and brightest element. Its matte body stays distinct from the glossy effects around it.

Controlled chaos

Splashes and ice are dense, while the corners and the area under the logo stay calm for text.

Readable when small

The VOLT name appears twice at high contrast. Supporting copy is small and secondary.

Material contrast

Real-looking aluminum, droplets and ice meet glowing, surreal liquid for a premium feel.

Thumbnail test

The poster at three feed sizes. At the smallest, the brand still reads as a dark can with a lit cyan V.

240 px
120 px
60 px
Design process

From idea to final poster

  1. Define the brandCreated the fictional brand, its message and the Cyber Energy direction.
  2. Set the identityChose the palette, type style and the V-shaped logo concept.
  3. Build the assetsDeveloped the can, liquid, ice and droplet elements.
  4. ComposePlaced the can, liquid arcs and foreground elements into one dynamic layout.
  5. RefineTuned typography, contrast, lighting and hierarchy.
  6. Test at small sizeChecked the poster at full size and at thumbnail size before finishing.
Tools and workflow
Adobe PhotoshopAdobe IllustratorAI-assisted exploration

Photoshop handled compositing, lighting, texture and final assembly. Illustrator handled vector logo and geometric elements. My manual focus was composition, type placement, hierarchy, color balance, legibility and final quality control.

Outcome

Loud on color, calm where it counts.

The final poster gives VOLT a distinctive, high-energy look. The brand name and the can read instantly, the cyan and purple palette stays consistent from logo to splash, and the glossy liquid contrasts strongly with the matte can.

What I took from it: an experimental style works when it has one clear hero, a limited palette and a quiet area for text.